​Inauguration in Monte San Savino of the first,revolutionary “Self-Service” supermarket

Inauguration in Monte San Savino of the first,

revolutionary “Self-Service” supermarket

​The second generation enters the businesswith Lauro and Minolfo, Armando’s sons

The second generation enters the business

with Lauro and Minolfo, Armando’s sons

​The business gains its current name,Oleificio Toscano Morettini

The business gains its current name, Oleificio Toscano Morettini

​We give life to the San Savino brand, the extra virgin olive oil considered to be perfect in quality and characteristics

We give life to the San Savino brand, the extra virgin olive oil considered to be perfect

in quality and characteristics

​Inauguration of the new plant in Monte San Savino with functional and cutting-edge spaces

Inauguration of the new plant in Monte San Savino with functional and cutting-edge spaces

​Soccer team Inter chooses our olive oil to dress all the meals of its players

Soccer team Inter chooses our olive oil to dress all the meals of its players

​Armando is awarded the title of Knight of the Order of Merit of the Italian Republic

Armando is awarded the title of Knight of the Order of Merit of the Italian Republi

​Ours is the official olive oil of the Italia’90 Football World Championship

Ours is the official olive oil of the Italia ’90 Football World Championship

​We go international with our first exportstoward northern Europe

We go international with our first exports

toward northern Europe

​From the United States to Japan, our olive oil surpasses the European borders and reaches the markets of the whole World

From the United States to Japan, our olive oil

surpasses the European borders

and reaches the markets of the whole World

​Here comes the third generation of Morettinis: Lauro is now flanked in the business by his sons Giovanni and, since 2015, Alberto

Here comes the third generation of Morettinis:

 Lauro is now flanked in the business

 by his sons Giovanni and, since 2015, Alberto

​Acquisition of the Maroni olive oil mill in Castellina in Chianti, a brand of excellence of the Sienese territory

Acquisition of the Maroni olive oil mill in Castellina in Chianti, a brand of excellence of the Sienese territory

​Doubling of the plant, outfitting it with new bottling lines and tanks with a nitrogen generator

Doubling of the plant, outfitting it with new bottling lines and tanks with a nitrogen generator

​We obtain the IFS – International Food Standard - certification

We obtain the IFS – International Food Standard - certification

​We begin working on the first super-intensive plantation with ten thousand olive plants

We begin working on the first super-intensive plantation with ten thousand olive plants

​The tradition continues, from father to son: Lauro is awarded the Knighthoodof the Order of Merit of the Italian Republic

The tradition continues, from father to son:

Lauro is awarded the Knighthood

of the Order of Merit of the Italian Republic

​For the first time we take part in a fair with a stand at the TuttoFood in Milan, accessory event of the Expo

For the first time we take part in a fair with a stand at the TuttoFood in Milan, accessory event of the Expo

​The Chef Alessandro Borghese chooses our olive oil for his TV show “Kitchen and Sound” on Sky Uno

The Chef Alessandro Borghese chooses our olive oil for his TV show “Kitchen and Sound” on Sky Uno

​The Vatican grants the authorization to exclusively create and sell the official Jubilee oil

The Vatican grants the authorization to exclusively

create and sell the official Jubilee oil